One of the most important steps an entrepreneur should take is figuring out the business model of his company. This is very important to the success of his company. If he does not figure out this step, then his success is going to be limited at best. Learn more about Vijay Eswaran: https://www.amazon.com/Sphere-Silence-English-Dutch/dp/9719264721
In the case of Vijay Eswaran, he has thought long and hard about what he wants to sell and how he wants to sell it. One thing that he has looked at is what he is passionate about. His passion is not the products themselves, but the concepts. If he finds products that could be used for these concepts, then he will sell them. Read more: https://www.amazon.com/Sphere-Silence-English-Dutch/dp/9719264721
One example is that Vijay Eswaran is passionate about life improvement. Some of the aspects of life improvement that he works in is education, business, health, and others. Among the products he sells are books and computer electronics which could be used for the enrichment of life. Each of the products have been carefully chosen with passion. After all, if one is not passionate about the product, then he is not going to be able to easily sell the product. He has to be able to convince the customer that they need the product.
One thing about some of the products is that they are often used for entertainment. However, Vijay can talk about how useful they can be for education and running a business. It’s amazing how these items can actually serve the productivity of the individual.
Therefore, Vijay passionately looks for products that represent the message that is not only positive but also true. After all, Vijay does not want to sell an empty promise. He wants something that is going to be truly effective in the lives of others. This is one of the reasons that Qi Group has been experiencing a lot of growth.
Alexandre Gama is a creative professional and entrepreneur. He is the founder, CEO, and COO of Neogama BBH. He has invested in the communication and music industry which he has great passion. He was born in 1958 in Rio de Janeiro, Brazil. He owns of the top 20 music company in Brazil. He holds a bachelor’s degree in Commercial and Advertising Art. He was previously working as the Group Operation Officer for British network agency BBH.
Alexandre Gama started his career in 1990 where he worked as a creative copywriter at Standard Ogilvy & Mather. Four years later, he moved to DM9 as a copywriter and managed to be awarded as the bets copywriter. He let the agency in 1999 to start his company, Neogama. The company was the fastest growing communication agency at the moment and won many awards. He sold a minority of shareholders of his company to BHH and completed his earn out in 2016.
Involvement in music and car industries
As an entrepreneur, Alexandre Gama is involved in the music industry. He has invested some money in designing of guitars which he says many Brazilians love to play music with. He also has a vested interest in exotic cars and has partnered with a British sports car company named BAC.
An exclusive hospital has opened in Rio De Janeiro, one that combines the luxury of a five-star hotel with that of a medical facility featuring highly trained staff and state of the art technology. It’s a new type of hospital, built and operated by the Brazilian hospital chain Rede D’Or São Luiz, and is the first of its kind in Brazil. The Copa Star hospital is located in Copacabana and is right beside the beach. Read more at Scoopnest about Copa Star.
The Copa Star has seven floors and features a Smart Hospitality system which incorporates automation throughout the building. Patients are provided with an iPad which allows them to do a number of things not possible in other hospitals. This includes an app which allows video interaction with their doctors as well as requesting a nurse visit their room. They can also use apps to control their beds, room blinds, as well as control the level of lighting in their rooms.
Construction of the Copa Star was started in 2013 and was completed in late 2016. It cost over R $400 million and was built as a luxury alternative for the citizens of Rio de Janiero. Before the hospital was completed, many procedures and surgeries that residents of this city needed required them to travel to other cities such as São Paulo. The Founder and President of Rede D’Or São Luiz, Dr. Jorge Moll, said that they have combined quality care, extremely complex surgery, and luxury accommodations at the Copa Star in a way that hasn’t been done before. He added that the services they provide are personalized and exclusive.
Other features of the Copa Star that are included so as to comfort patients is an internal aromatization system which replaces the normal smells of a hospital with fresh, relaxing scents. Additionally, artwork is on display throughout the Copa Star, with 231 pieces that were designed by Japanese artist Yutaka Toyota.
In order to perform highly complex surgeries, the Hospital Copa Star has smart surgical rooms which include robotics that help surgeons perform surgeries. The neurosurgery rooms have the most advanced technology such as integrated magnetic resonance machines. The doctors, nurses, and medical staff have been trained to international standards and have received additional training in order to meet the exacting standards of care needed at the Copa Star.
The Copa Star accepts all forms of payment, including cash and credit cards. It also accepts health insurance plans, although theses plans have to feature the premium flag in order to be accepted. The successful launch of the Copa Star has led to this concept being pursued in other Brazilian cities such as Brasilia and São Paulo. View the design at rafarquitetura.com.
Recently, Norman Pattiz and Tom Webster released the results of a series of studies. The research was conducted on five leading national consumer brands across five products and service categories. Norman is the executive chairman of PodcastOne. Webster is the vice president in charge of strategy at Edison Research. The study was conducted in 2016. It was the first ever pre and post-campaign brand lift study for podcast advertisers. The research showed the importance of podcast advertising regarding brand recall, recollection of particular messaging, and resolve to purchase.
From the study, more than 60 percent of the listeners mentioned a precise grocery brand during the post campaign. Before the study, 53 percent of the respondents had talked about grocery-related brands. In addition, more than 60 percent were responsive to campaign message for an automobile aftermarket product.
Edison Research carried out three different studies in 2016. The research was conducted on behalf of PodcastOne to evaluate the effectiveness of podcast advertising. A number of the brands were well known although they were launching new messages. The other brands were not well known. These particular brands focused on increasing their awareness in the market. Online surveys were conducted on the various leading podcasts’ audience prior to the start of the podcast advertising campaigns. Additionally, after the campaigns had run for between 4 and 6 weeks on the podcast, a post-campaign study was conducted.
The results of before and after the campaign studies indicated that the podcast audiences showed increased willingness to buy the products. The outcome also showed that the respondents were receptive to the brand messages. Pattiz noted that their core focus has been to prove that the podcast format offers improved brand benefits compared to the traditional advertising formats. This information was originally published on PRNewswire as elaborated in this link http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
About Norman Pattiz
Norman Pattiz is one of the highly respected individuals in the broadcast industry. He is the founder of the successful corporation, PodcastOne. Norman is also the founder of the Courtside Entertainment. The visionary leader has extensive experience in radio syndication. Moreover, Norman is the founder of Westwood one, a leading provider of programming to the broadcasting industry. Norman has been one of the active members of the Pacific Council on International Relations. The University of California’s regent has been serving as the chairperson of Lawrence Livermore.