Recently, Norman Pattiz and Tom Webster released the results of a series of studies. The research was conducted on five leading national consumer brands across five products and service categories. Norman is the executive chairman of PodcastOne. Webster is the vice president in charge of strategy at Edison Research. The study was conducted in 2016. It was the first ever pre and post-campaign brand lift study for podcast advertisers. The research showed the importance of podcast advertising regarding brand recall, recollection of particular messaging, and resolve to purchase.
From the study, more than 60 percent of the listeners mentioned a precise grocery brand during the post campaign. Before the study, 53 percent of the respondents had talked about grocery-related brands. In addition, more than 60 percent were responsive to campaign message for an automobile aftermarket product.
Edison Research carried out three different studies in 2016. The research was conducted on behalf of PodcastOne to evaluate the effectiveness of podcast advertising. A number of the brands were well known although they were launching new messages. The other brands were not well known. These particular brands focused on increasing their awareness in the market. Online surveys were conducted on the various leading podcasts’ audience prior to the start of the podcast advertising campaigns. Additionally, after the campaigns had run for between 4 and 6 weeks on the podcast, a post-campaign study was conducted.
The results of before and after the campaign studies indicated that the podcast audiences showed increased willingness to buy the products. The outcome also showed that the respondents were receptive to the brand messages. Pattiz noted that their core focus has been to prove that the podcast format offers improved brand benefits compared to the traditional advertising formats. This information was originally published on PRNewswire as elaborated in this link http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
About Norman Pattiz
Norman Pattiz is one of the highly respected individuals in the broadcast industry. He is the founder of the successful corporation, PodcastOne. Norman is also the founder of the Courtside Entertainment. The visionary leader has extensive experience in radio syndication. Moreover, Norman is the founder of Westwood one, a leading provider of programming to the broadcasting industry. Norman has been one of the active members of the Pacific Council on International Relations. The University of California’s regent has been serving as the chairperson of Lawrence Livermore.